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EA - Volume 67 - Issue 4s

[<<< GO BACK ][ VOLUME 67 - ISSUE 4S ]

Title: Editorial
Abstract :

There is no difficulty to accept the claim that our civil society has entered a period in human evolution which is considered by the increase in the rate of velocity of our history associated with uncertainty in its route. The present situation has the opportunity to expand further as well as it is creating a deeper crisis and contradictions along with severe uncertainties and risks for the human being. It is very much true that globalization has eliminated several physical and psychological barriers among people and countries by transferring power which has contributed the empowerment of civil society and decentralization of power. All these have created better economic environment but at the same time it has also created estrangement and absorption of capital in the hands of a limited individuals.

Title: GUEST EDITORIAL
Abstract :

The emergence of new challenges and dangers of modern times, deepened by the instability of the social-economic and social-political development of world economic relations, make it necessary to reformat the existing world economic order and review the principles of functioning of the world economic system. The armed military confrontation of Ukraine with the Russian Federation has significantly deepened the existing problems of ensuring global security and the security of the European continent in particular, as a result of which the problems of effectively counteracting emergency situations, creating a favourable investment and business environment, reducing the spread of hunger and ensuring the sustainable development of the economy and society have become more acute.

Title: Prospects for the Development of Information and Analytical Activities in the System of Public Authority Under the Conditions of Wartime Posture in Ukraine
Abstract :

Ensuring the effective implementation of the basic functions by the country’s public authorities significantly depends on the level of development of its information and analytical activities and the efficiency of the formation and implementation of state policy. The intensification of democratization and the increasing flow of information in the system of public power lead to the activation of the process of formation and development of information and analytical activity, which in the conditions of wartime posture is especially actualized and acquires significant importance. The purpose of the research lies in substantiating the theoretical aspects and practical recommendations for determining the prospects for the development of information and analytical activities in the system of public power in the conditions of wartime posture in Ukraine. General scientific and special methods of economic analysis have been used in the research, in particular as follows: analysis and synthesis, analogies and comparisons, grouping and multivariate cluster analysis, systematization and generalization, graphical and tabular methods. The results of the conducted research of the theoretical and applied principles regarding the determination of prospects for the development of information and analytical activities in the system of public power in the conditions of wartime posture in Ukraine has made it possible to establish that the full-scale invasion of the Russian Federation in Ukraine has caused significant destructive changes in the system of public power, which requires the introduction of effective methods of information and analytical activity and innovative technological means of information protection. It has been proven that Ukraine, like other countries of the Eastern Partnership, are unable to fully ensure the stable development of information and analytical activities in the system of public authorities, for as much as they are characterized by a low level of their digitization, resistance to misinformation and countering cyber threats.

Title: Ensuring National Security in Conditions of War: NATO’s Influence
Abstract :

The study is devoted to determining the NATO’s influence on building Ukraine’s national security in wartime. The purpose of the study is to determine the prospects for building national security with and without NATO’s participation in the conditions of war and the realities of the current military situation in Ukraine. The relevance of the study is determined by the public and government discussion points regarding the possibility of ensuring peace by the Alliance in the context of the war between Ukraine and Russia and the government’s position on finding alternative ways to ensure national security without NATO participation. General scientific methods of cognition were used to study the issue, the key of which is a critical analysis of statements of officials, politicians and officials on the formation of national security, published in the media. The study results show the current state of NATO’s cooperation with Ukraine, Ukraine’s readiness to participate in the Alliance, and the assessment of readiness by representatives of NATO member states. The discussion field is formed by statements of Ukrainian officials on alternative options for the formation of national security without NATO participation. The conclusion is made that cooperation with NATO is necessary for Ukraine, and it should be strengthened by future membership after completing a number of tasks. The practical significance of the study lies in the possibility of its use for building strategic directions for the formation of national security.

Title: Determinants of Training Competitive Business Professionals in the Hospitality Industry
Abstract :

Against the background of increasing level of competition in the hospitality industry, the growth of tourism on a global scale, the importance of training competitive professionals in the hospitality industry is growing. The purpose of the academic paper lies in defining the determinants of training competitive business professionals in the hospitality industry. The methodology of the research is based on a survey of 314  students of higher educational institutions (HEIs) of Ukraine among the four educational programs “Management of tourism and hotel and restaurant business”. The results indicate to the fact that five groups of determinants of influence on educational programs for training professionals of the hospitality industry have been revealed, among which the highest level of impact is provided by student support (this group of determinants ensures 43,99  % of the effectiveness of programs). The second place in terms of influence level is occupied by the network of connections in the hospitality industry (variation 7,36  %), the innovation of educational programs (variation 5,93) is in third place. It should also be mentioned that the important factors in the quality of educational programs are the educational environment (4,84  %) and the availability of certificates confirming the quality of faculties and programs. As a result of statistical analysis based on the t-test, no significant difference was revealed between the students’ genders in the perception of the determinants of the quality of training programs (curricula). Significant differences were found between assessments of the perception of the quality of training programs by first-year students  /   second-year students, junior and senior specialists.

Title: Digitalization of Business Processes in the Hospitality Industry
Abstract :

This research is related to the study of technologies for the digital transformation of business processes in the hospitality industry on the example of Ribas Hotels Groups - the leading hotel chain in the Ukrainian hospitality industry. This article aims to study the main trends and features of the digitalization of hospitality industry enterprises’ business processes. We built the methodology on a qualitative approach, which involved analyzing the results of semi-structured interviews with Ribas Hotels Groups’ top management through digital communication means. The results show the main trends in digitalizing enterprises’ business processes. The first tendency is to form an integrated value chain by introducing software products that provide personalized service to customers by combining them in a single virtual space. The second tendency is the introduction of effective and innovative business processes that transform the traditional basic operations of hospitality industry enterprises. Finally, the trend in the hospitality industry to be client-oriented and improve service determines the enterprises’ digitalization level. It’s making it possible to personalize the client’s experience in receiving services. The main features of digitalization are: analysis and selection of software products for hotel needs (room stock, priority business processes, and problems), which reduces the cost of digitalization; gradual improvement of essential business processes for the needs of the hotel chain object; transformation of effective business processes into innovative ones thanks to new level software products and technologies - big data analysis, artificial intelligence, customer interaction algorithms embedded in software solutions. Precisely the use of these technologies provides the company with additional value, additional profit, forms the brand and position in the market, and customer loyalty.

Title: Implementation of European Experience in the Activities of Modern Domestic Enterprises of the Hospitality Industry
Abstract :

In the context of strengthening the European integration of Ukraine, it is relevant to study the practice of functioning of the enterprises in the field of hospitality in European countries in order to form recommendations for the implementation of similar experience in domestic enterprises. The purpose of the academic paper lies in analysing the European experience of enterprises in the field of hospitality, with the aim of its implementation in the activities of domestic companies. The methodology of the research is based on the case method for the experimental study of innovative practices of the two largest hotel chains in Europe: Motel One Group and B&B Hotels. The results demonstrate a combination of concepts of customer orientation by virtue of personalized products and customer experience, with a focus on unique modern design as a key competitive advantage. Hotel chains focus on the low price segment and increase dynamically due to the advantages as follows: unique design, organic food, concentration on the main needs of customers. The activities of the hotel network correspond to the trends of the European and global market. The theoretical value of the research lies in the fact that the analysis of the cases proves that in order to implement the paradigm of “unforgettable experience”, the enterprises of the hospitality industry can concentrate on one of the parameters: entertainment, aesthetics, escapism, education. At the same time, it is possible to indirectly provide an “unforgettable experience” for customers through staff recommendations (routes, events, places of interest).

Title: Modern Aspects of Capital Investment in the Development of Individual Farm Enterprises as a Prerogative for Food Security of Ukraine
Abstract :

The aggravation of the food crisis in the world highlights the problem of finding additional reserves to increase food production. In this context, personal farms of Ukraine attract special attention. They ensure the production of much of the country’s food; contribute to the employment of peasants and the development of rural areas. The aim of this article is to assess the resource and production potential of private farms, as well as to justify the feasibility of using their existing investment instruments. General scientific and special methods are used in the work. The main emphasis is on assessing the resource and production potential of the studied categories of farms. Methods of structural analysis and evaluation of time series have made it possible to establish the link between the level of crisis phenomena and the growing importance of personal farms in the country’s food supply, as well as to compare their potential with the potential of the agricultural sector of the country as a whole. Results of the research. It was found that personal farms play an important role in the country’s food security, as well as in the formation of a system of self-employment and socio-cultural relations. It is established that such farms successfully provide food needs for the rural population, as well as sell surplus products on the market. It has been proved that these economic entities have significant resource and production potential, but expanding the scope of their activities requires a number of measures, including changing the public policy to support farms, as well as ensuring active investment in their development. In the process of assessing the production and resource potential of private farms, it was determined that they have significant resources to invest their own resources in their development. Recommendations on intensification of investment activity of personal peasant farms are generalized; as a result, a number of measures, which can be applied in Ukraine, are resulted.

Title: Digital Aspects of the Ukrainian Digitalization
Abstract :

The article highlights the issue of digitization components in Ukraine. The study aims to show the importance, the current state of digitalization, and its main components, which are determined by international competitiveness rankings indicators. The author’s analysis methodology, based on a combination of domestic and international methods of the competitive digitalization indicator, is used for the study. The study’s relevance is indicated by the globalization processes and general economic trends towards digitalization. The study results show the current digitization state in the Ukrainian economy and also Ukraine’s world position on various digitalization parameters. The greatest strengths are the intellectual capital in Ukraine; the weakest sides are the country’s technological level and readiness to a volatile market. Also, the digitalization of Ukraine is accompanied by problems, which include the reform of the labor organization in IT companies, cybersecurity problems, and a lack of investment. The study has practical value in its application to developing strategies for digitalization development. Further research will improve the process for developing different aspects of digitalization.

Title: Institutional Platform to Ensure the Interaction between the Subjects of Combating Medical and Biological Emergencies Mechanism
Abstract :

The article is devoted to studying the current condition of state regulation over medical and biological emergencies in Ukraine and the development of proposals on the organization of more effective interaction between the institutional platform subjects. The urgency of the research lies in the fact that the current state authorities’ activities are inefficient and do not cope with the problem of exacerbation of COVID-19 disease level. Relevance is supplemented by the unpredictability of pandemic crisis development, requiring reforming the current medical support system. The study aims to develop recommendations on forming the institutional platform and effective system interaction between the participants of regulation in medical and biological emergencies. In the course of the study, general scientific knowledge methods are used and institutional platform modeling. As a result of the study, systematized information about the present state of state regulation defined recommendations for improving the current relationship between regulators. The study’s novelty lies in the improvement of the mechanism to ensure the interaction of subjects to combat emergencies of medical and biological nature. The study’s practical value consists of obtaining a set of recommendations, which can be implemented by public authorities responding to emergencies.

Title: Economic Assessment and State Regulation of the Agri-industrial Sector in Ukraine: Solutions for Ensuring Food Security (Modeling and Analysis)
Abstract :

The paper studies the dynamics of the relative production and consumption of the main agricultural crops in Ukrainian enterprises for 2017- 2021 years, in particular sunflower. The issues and provisions given in it may be used to analyze existing theoretical positions. Because of aggressive invasion of Russia, Ukraine suffers significant losses in agricultural production. This situation has a negative impact on the provision of agricultural food and food security around the world. In 2022, the war prevented Ukraine from sowing all areas of crops, which in fact, according to various estimates, range from 50% to 75%. Therefore, the issue of providing agricultural products not only to Ukraine, but also to those who import Ukrainian sunflower crops and other crops is of practical interest. In this work the relationship between the volume of sunflower gross harvest and its sown areas on many years research data – more than thirty years has been estimated on the basis of correlation-regression modeling. According to FAO estimates, 25-30% of fields in the 2022-2023 season may be unsown or unharvested in Ukraine. In addition, crop yields are expected to decline. According to some experts, in 2022 in Ukraine the sown area is less than 80% of last year’s figures, and the total sown area has decreased to 3 million hectares. In this work on the basis of the analytical method the forecast of productivity in the conditions of military aggression of Russia against Ukraine at change of sown territories on an example of oilseeds is formed. It is established that price instability restrains the intensification, which increases the yield of oilseeds, but the degree of risk increases too. A set of measures for economic stimulation of agricultural cultivation of oilseeds has been developed, the foundations for the development of partnerships between the state and agrarian business and the population have been formed.

Title: The Public Policy Implementation Mechanisms in the Context of Digitalization
Abstract :

The tightening of the globalization and eurointegration processes make it necessary to reformat the influence of the state on society and require the involvement of effective measures, forms, methods, tools, levers and incentives for the implementation of public policy. In such conditions the problem of the influence of digital technologies on the mechanisms of implementation of public policy, which become an integral component of the activities of public authorities, becomes relevant This paper aims to deepen the research on the theoretical foundations and practical suggestions of the research on the mechanism of public policy implementation under the conditions of digitalization. Another important aspect is assessment of the digitalization impact on public administration. The methodological basis of the study consists of general scientific and special methods of economic analysis, namely: analysis and synthesis; analogy and comparison; generalization and systematization; graphical and tabular methods; grouping and cluster analysis based on the k-means method. Regarding the results of the study of the mechanisms of state public policy implementation under digitalization and the evaluation of the degree of its impact on public administration, it was found that in Central and Eastern European countries there are three groups characterized by common features: countries with a relatively high level of ensuring public administration efficiency and significant digitalization indicators (Czech Republic, Estonia, Latvia and Lithuania); countries with an average level of public administration efficiency and sufficiently high indicators of digitalization (Hungary, Poland, Slovakia, Georgia, Romania) and countries with a low level of public administration efficiency and low indicators of digitalization (Ukraine, Belarus, Azerbaijan, Armenia and Moldova). It was defined that the most common tools of digitalization of public policy processes in the countries of the analyzed group are digital workplace, blockchain, artificial digital intelligence of typical management decisions, smart-service, cloud-service, portal-service and network-service.

Title: State Regulation of Tourism Development and Competition in the Tourism Industry: EU Experience for Ukraine
Abstract :

In the conditions of challenges of the external environment, ensuring the competitiveness of the sphere of tourism and hospitality is formed in the conditions of new requests. The significant impact of quarantine restrictions on the formation of tourist flows affected the competitiveness of the industry. The article analyzes the theoretical definition of the concept of competitiveness, in consideration of the specifics of the tourism and hotel industry. The analysis made it possible to determine that the quarantine restrictions introduced in various countries of the world since  2019 also led to the formation of deferred demand. In particular, if the reduction in tourism revenues in  2020 was 3.4  trillion US dollars. The analysis of trends in the development of the tourism sector allows us to determine the prospects for the further development of the industry and its role in the restoration of economic systems at the global level. In addition to the factors influencing the formation and development of tourist and hospitality offers, which were caused by quarantine restrictions, the article analyzes the factors of sustainable development as the basis of the development of society. These factors have a direct or indirect influence on the tourist flows formation, sales volumes in the tourism industry and the hotel industry. The analysis of influencing factors, which was carried out in the article, made it possible to identify the function of influence on the formation of the competitiveness of the tourism and hotel industry in world markets. An analysis of the correlation of influencing factors on ensuring the competitiveness of the tourism and hotel industry was carried out by analyzing the trend of growth or decrease in the number of offers on the market under the influence of a combination of certain factors. A matrix of influencing factors on ensuring international competition in the world markets of tourism and hospitality has been developed.

Title: Management of Changes in the Process of Safe Development of Economic Agents
Abstract :

The constant growth of riskiness and uncertainty of the business environment determines the necessity for organizational changes and strategies, models, and approaches for their implementation. In developing countries, the issue of organizational changes and effective strategies is especially relevant due to unprecedented changes in the political, economic, and social systems, which creates problems of adaptation and growth of companies. The purpose of the academic paper lies in identifying the features of management of changes in the process of safe development of economic agents in developing countries and those undergoing significant transformations of the external environment. The methodology is based on a mixed research methodology on the basis of a statistical analysis of the market environment for the functioning of Ukrainian agricultural enterprises and a survey through an indirect structured interview with managers of agricultural enterprises. The results show that agricultural enterprises constantly implement management changes due to changes in expectations regarding the main performance indicators and market dynamics (changes in production volumes, product prices, and the number of employees). In the conditions of dynamic transformations of the political and economic environment, agricultural enterprises are modifying their activity strategies, business models, and resource allocation and production volumes. The key areas of changes relate to the following spheres of activity, namely: financing, supply and logistics, location of production facilities, exports, production volumes. Agricultural enterprises have been forced to switch to business downsizing strategies, which are mainly aimed at reducing costs in the economic downturn, efficient allocation of resources and personnel management. The survey of company personnel indicates a significant change in the administrative processes of resource management, essential modifications in market orientation. Significant resistance of employees towards changes, low level of participatory culture and lack of leadership support have been identified as key obstacles to changes.

Title: Prospects for Restoring the Economic Potential of Ukraine in the Post-War Period
Abstract :

Since February 24, after the beginning of the full-scale military aggression of the Russian Federation against Ukraine, the country’s economy has suffered significant losses. According to preliminary estimates by world experts, direct losses from the war are estimated at trillions of US dollars. As a result of the full-scale war in Ukraine, the volume of production of goods and services continues to decrease, as does the GDP. The inflation rate is expected to increase. Experts estimate the Business Expectations Index of enterprises at 72.6  %, before the start of full-scale military aggression in February  2022, this Index was 108.2  %. The destruction of the material and technical base, the reduction of the amount of intellectual capital due to migration flows of forcibly displaced persons, and the decrease in indicators of business and investment activity led to a significant drop in the main financial and economic indicators. In accordance with the definition of the current problems of economic development, the purpose of the article was determined, which consists of the development of practical mechanisms and methodological approaches to finding ways to restore the country’s economic potential as a basic task of post-war reconstruction. In accordance with the set goal, the object of research in the article is the system of formation and development of economic potential at the national level. The article analyzes theoretical approaches to the definition of the concept of economic potential, its functions, and factors of formation, which was carried out on the back of  the use of methods of literature review, comparative analysis, and epistemological methods of cognition. The use of these methods made it possible to make a factor analysis of the world’s leading experience of post-war economic reconstruction. Although, it is worth noting that the scale of destruction and economic decline in Ukraine cannot be compared with the latest military conflicts in the world. As a result of the analysis, the factors were determined and the analysis results were predicted by using the methods of economic and mathematical modeling, and the algorithm for monitoring the processes of restoring the economic potential after the war was broken down.

Title: Mechanism of Innovation and Investment Development in Modern Economy
Abstract :

As of today, the modernization of the economy requires solving problems related to the implementation of investment projects. At the same time, such problems require consideration of investment proposals for investment projects, the implementation of which creates investment demand. Each researcher differently illuminates the mechanism of innovation and investment development of the separate area and industry as a way to the country’s sustainable development. However, improving the results of the study requires a deeper study of the problems associated with investment risks from the investment project implementation, which may cause defects in the development of the country’s economy in the conditions of war. The aim of the article is to study the interaction mechanism of investment development with the development of the innovation system in the modern economy. The results of the conducted research make it possible to state that the implementation of an investment project aimed at making investments in a separate enterprise and developing innovative infrastructure in a separate field requires the improvement of state regulation of the modern economy and ensuring its sustainable development on the basis of innovation, creativity and innovativeness. It has been proven that such countries of the European Union, as: the Czech Republic, Poland, Slovakia, Hungary, a higher level of innovative development is observed and more optimal indicators of sustainable economic development are ensured than in countries of the transitive type (Ukraine, Moldova, Armenia, Azerbaijan, Georgia, Belarus). It has been established that economic agents make investments in the innovation sphere with the aim of obtaining profit, and state bodies invest state funds in order to replenish the revenue part of the budget, need to solve the problems of providing professional personnel resources, as well as financial, informational and material resources.

Title: The Impact of the Russian-Ukrainian War on the Development of the Primary Residential Real Estate Market in Ukraine: Results of a Cluster Analysis
Abstract :

The war started by the Russian Federation has caused significant damage to all areas of the life of Ukrainians. The realities of the Russian-Ukrainian war have led to an increase in prices in the primary market of residential real estate, a decrease in the number of new buildings for sale, and a decrease in the percentage of the area of residential buildings put into operation compared to the period of the previous year, and a decrease in the number of apartments sold. Like other areas of the economy, the real estate market has experienced significant upheavals. The research showed that each region was affected differently by the consequences of the Russian-Ukrainian war. The article groups the areas of Ukraine according to the level of influence of the Russian-Ukrainian war on the development of the primary residential real estate market. To achieve this goal, an agglomerative hierarchical type of clustering was used. To measure the distance between objects, the Euclidean distance is calculated. The complete linkage method was used to determine the distances between clusters. For the study, those indicators that best characterize the changes in the functioning of the market and are publicly available were chosen, in particular: average price per month, number of new buildings for sale, the total area of the residential buildings put into operation, number of registered internally displaced persons. Clustering made it possible to identify disparities in the development of Ukraine’s regions. According to the cluster analysis results, 5 clusters of areas of Ukraine were distinguished according to the level of influence of the Russian-Ukrainian war on the development of the primary residential real estate market. The heterogeneity in the adaptation of the real estate market to the conditions of military operations and its evolution during the war should be taken into account by state authorities when developing strategies for the restoration of territories and forming optimal measures for the growth of the real estate market for a particular region, taking into account its characteristics.

Title: Strategic Health Care Management: Challenges and Realities of Emergencies
Abstract :

The article is devoted to strategic management system improvement in the sphere of health care in conditions of emergencies by the example of Ukraine. Pandemic conditions and military actions substantiate the relevance of the research. The study aims to improve the system of health care system’s strategic management in emergencies. The research’s novelty is proposing a new model of interaction between emergency response bodies. An analysis of foreign experience, scientific literature, and normative regulation was carried out to find problem solutions. Methods of analysis, synthesis, induction, and deduction allow to find weaknesses of strategic management and offer ways of liquidation. The study results show the current state of strategic management in healthcare by systematizing the strengths, weaknesses, opportunities, and threats and conducting a SWOT analysis. As a result, weaknesses of the system are identified, and directions for their elimination are proposed. For this purpose, it is necessary to change the work of the Cabinet of Ministers and Health Service with the Emergency Services. The practical value of the research consists in the possibility of application of its results in forming new, more effective strategic aims of public health system development in the case of military operations.

Title: The Impact of the Russian-Ukrainian War on EU Food Security
Abstract :

The challenges and dangers posed by the Russian Federation’s full-scale invasion of Ukraine have provoked major international issues. Among them, food security in the countries of the European Union has become particularly acute. The aim of the study is to identify the theoretical and applied aspects of the impact of the Russian-Ukrainian war on food security in the European Union. The methodological basis of the research consists of general scientific and special methods of economic analysis, in particular: observation and system analysis; historical-logical; statistical analysis and comparison; functional-system approach; analysis and synthesis; cluster analysis; generalization and systematization; graphic. According to the results of the study, it has been established that ensuring food security in the European Union includes unhindered access to food, ensuring quality, environmental friendliness and safety of goods. The Russian-Ukrainian war has been proven to have a major impact on food security in the European Union, as evidenced by the significant decline in the Global Food Security Index. It is revealed that highly developed countries, in particular: Austria (GFSI: 73–82), Ireland (GFSI: 78–84), Belgium (GFSI: 74–81),

Title: Digital Tools for the Development of the Hospitality and Tourism Industry in the Context of a Digitized Economy
Abstract :

Digital technologies are an important part of the hotel and tourism industry, which are driving its rapid development. The aim of this article is to investigate the main trends in the use of digital tools in the development of the hotel and tourism digital industry. The results demonstrate several key trends in the use of digital tools for the development of the hospitality and tourism digital industry. A key trend of the hospitality industry is self-booking and travel arrangements made by tourists, in particular through online agencies. Thus the needs of consumers in the hospitality and travel industry have contributed to the development of new technological solutions. This has led to increased digitalisation of the travel and hospitality industry as a component of the digital economy. The next important trend is the growth of the online travel market (e-commerce sites and sightseeing sites). Among the key areas of digital tools for the hospitality and travel industry are: digital marketing in the travel industry; digital presence of companies through travel websites; digital presence of consumers through online travel search, online booking and travel planning technologies; social media. Cloud computing and big data, blockchain and travel apps are among the most used technologies in the hospitality and travel industry. It is these digital tools that allow users to book travel services themselves (hotel reservations, travel bookings, ticket purchases, short-term rentals, etc.).

Title: Peculiarities of Migration Processes and Dynamics of Labor Potential in Ukraine after the Beginning War
Abstract :

The full-scale military invasion of the Russian Federation on the territory of Ukraine has provoked the emergence of significant destabilizing factors in the development of the economy and the society. Along with this, it has had the greatest impact on migration processes, provoking significant destructive changes in the country’s labour potential. The purpose of the academic paper lies in studying the theoretical and applied principles of population migration as a factor of changing the labour potential in Ukraine since the beginning of the war. The methodological base of the present research consists of fundamental and applied methods of economic analysis, namely: functional-systemic approach; process approach method; comparative analysis and synthesis; observation and system analysis; statistical analysis and comparison; generalization and systematization; graphical and tabular methods. The obtained results of the conducted research make it possible to establish that population migration has a significant impact on the labour potential of Ukraine, which is manifested in the departure of a significant number of the population abroad (the volume of which reached 5,7 million people in 2022, of which 43,5 % constitute the working population age); consequently, this unbalances the national and international labour market. It has been revealed that 40 % of pupils and student youth have emigrated from Ukraine since the beginning of the Russian-Ukrainian war and continue their studies in foreign educational institutions, which threatens the outflow of highly qualified specialists in the future and the dominance of the domestic labour market by specialists of the middle and older age categories. It has been proven that the existing threat to the labour potential of the country lies in the forced deportation of the population of Ukraine to the territory of Russia, the volume of which is estimated at the level of 1 million 2 thousand people, without taking into account prisoners of war of the Armed Forces of Ukraine.

Title: Human Capital Development in the Context of Globalization Processes: Regulatory Aspect
Abstract :

The article defines human capital development components and their impact on the state’s competitive development. The study aims to determine Ukraine’s main human capital development directions in the conditions of post-war reconstruction. The study’s relevance is determined by the deterioration of human capital usage in Ukraine due to the war with Russia. Therefore, it requires effective changes in the human capital development policy by the state, enterprises, and individuals. The developed methodology determines the study’s novelty for analyzing the influencing factors on human capital. General scientific methods of cognition allowed us to identify the main elements of human capital impact. The correlation and regression analysis confirmed the hypothesis that human capital factors are population health, education, and information technology use. The analysis results show these indicators’ high levels of influence on the state development in the global environment. The results of the study show that human capital has an impact on economic growth. In Ukraine, the development of professional skills of the population and the use of information technology in production processes positively impact the economy. On the other hand, the population’s level of health negatively impacts economic development and requires health policy improvement. The discussion framework forms the development of human capital, considering the construction of public policy in this direction. The practical significance of the study lies in the possibility of its use in the process of developing a human capital development strategy at the state and enterprise levels.

Title: Peculiarities of International Competition in the Market of Tourism and Hospitality
Abstract :

The global hospitality and tourism market is being transformed through several core factors: new consumer needs of the industry, pandemic, increased competition, in particular the emergence of new regional tourism markets and new companies. The aim of the article is to investigate the competitiveness of the global hospitality and tourism market based on the example of key attractive tourism regions: Africa, the Americas, Asia, the Pacific, the Middle East and Europe. The methodology is based on a statistical analysis of regional hospitality and tourism markets by key indicators of their competitiveness in 2010‒2021. The results show a significant contraction of the global hospitality and tourism market, with transformations in regional markets (Asia due to rising travel costs and restrictions, the Middle East due to rising costs of tourism services). The European hospitality and tourism market is found to be stable due to a slight increase in the cost of travel services and weaker regulatory restrictions introduced during the pandemic. The structure of the industry has changed between  2020 and  2021, with a growing share of regional markets in Europe, resulting in a change in international competition between regional tourism and hospitality markets. The key competitive advantages of European countries in the field of tourism are historical and cultural heritage, developed tourism infrastructure, level of service, safety, cost of tourism services, including transport and accommodation facilities. Despite the development of new regional tourism markets

Title: Challenges and Prospects for Introducing Space Technology into the Services Market
Abstract :

This article is devoted to the research of the space technology services market in the world and in Ukraine, the searching of problems of the market development and directions of their solution. The relevance of the research is, determined by the lack of scientific research in the field of space technology development in conditions of lack of financial resources and post-war economic recovery. The purpose of the study is to identify key areas of space technology development as a means of solving the problems of the Ukrainian market of space services. The study uses general scientific methods of knowledge, in particular, a critical analysis of the scientific and expert literature, systematized information in order to determine the problems of the industry, the methods of comparison and deductive methods to find solutions to the problems. As a result, The classification of basic space technology at the service market is defined; The main trends of the space technology market are defined; The main services in demand at the market are, shown, among which the importance of satellite technology, available to both businesses and the population of Ukraine is, highlighted. The paper argues that Ukraine has significant potential for the implementation of space technology; in particular, it emphasizes that it is formed not only by historical preconditions and established in Soviet, times technical and technological capabilities, but also modern developments of entrepreneurs. The key place in the study is, taken by the definition of modern problems of space technology development and the prospects for their implementation in the services market. The main problems are the weak economic and political situation in the country, insufficient financial basis and lack of incentives for the private sector in the sphere of space technologies. The practical value of the study consists of recommendations for the development of space technology in Ukraine that can be, used in the construction of national strategies for space technology.

Title: Innovative Approaches to Development of Human Potential in Modern Public Administration
Abstract :

In this work the problem of developing organizational leadership during the period of the pandemic of coronavirus infection is reactualized. It was noted that the circumstances forced to shift the work of organizations into a virtual context led to new challenges and increased decentralization trends in management, the need for collective leadership. Also, such a context led to new requirements for the leaders of organizations, in particular, strengthening the level of its emotional intelligence - for a flexible response to an emergency and managing the growing emotions of anxiety of workers. On the example of the case of the educational organization, numerical indicators of emotional intelligence levels among managers and key characteristics were measured, in which the emotional literacy of the leader during the crisis period is manifested. It was concluded that the scope of the virtual reality of the activities of organizations will be expanded, and it will ensure the efficiency provided organizational leadership is developed. Organizational leadership requires a balance between EQ and IQ.

Title: The Governance System of Economic Innovation Development in the Context of Digitalization
Abstract :

The article is devoted to developing directions for improving the governance system of innovative development of the economy using digital technologies. The purpose of the study is to determine the development directions of the public administration system based on the current state and problems of innovative development in Ukraine. The topic’s relevance is determined by the need for rapid and effective economic recovery after the war. The study used general scientific research methods, including analysis, synthesis, comparison, and grouping. The study results show that the economic innovation development governance system is not perfect. Ministries in various fields regulate all innovation processes initiated by the state. So, a single innovation strategy for the state’s development and specific goals and objectives of innovative development is not set. Thus, the innovative development of the state is not coordinated, which needs further improvements. The study also shows that the state is not ready for innovative development, which requires an increase in the population ready to use digital technologies. In turn, it will increase the number of specialists in the information services field that can develop production processes. State stimulation of the IT services development will significantly accelerate economic growth, which is especially important in post-war conditions. The study’s practical significance lies in its possibility to be used by the administrative apparatus to improve the economic innovation development strategy.

Title: Organizational and Economic Features and Approaches to the Educational Process Management in HEIs
Abstract :

The aim of the research is to identify organizational and economic features and approaches to the management of the educational process in HEIs in Ukraine. Methodology. The study used a mixed design to analyze and evaluate the organizational and economic features and approaches to the management of the educational process. Results. The study highlights the general features and approaches to the management of the educational process in HEIs in Ukraine in the context of European integration. Among the key changes in management is the introduction of the basic principles of the European Higher Education Area for the modernization of the higher education system. It is based on standards and recommendations for quality assurance in the European Higher Education Area. The main content of higher education is determined by the standards of higher education of the new generation, which are based on a competency-based approach to education. Ukraine has experimentally introduced a dual form of higher education. The economic features of the management of the educational process of HEIs provide for the introduction of rules for the distribution of state budget funds for the training of higher education students. These rules provide for the dependence of the amount of funding for higher education institutions on the results of their activities in accordance with certain indicators. Along with the change in the principles of distribution of state funding in Ukraine, an indicator of indicative cost: economically justified tuition fees has been introduced at the legislative level. In order to strengthen financial autonomy and quality of management in Ukraine, the autonomy of HEIs has been strengthened. It involves reducing the regulatory functions of the state and ensuring self-organization and self-regulation of the academic community.

Title: Adaptive Management of Business Entities in the Context of Digitalization of the Economy
Abstract :

The advanced development of the world’s economies requires a detailed study of the adaptive management of business entities in the economy digitalization. It includes ensuring the economic growth of countries and promoting the use of information and communication technologies in the digital economy. Digitalization of the world’s economies is secured by implementing relevant legislation and making political decisions to implement state policy and strategy in the digital economy sector for effective adaptive management of business entities. The aim of the research is to establish the regularity of the impact of digitalization in the world’s economies on the adaptive management of business entities. This can be achieved by conducting a regression analysis to reflect the dependence of the influence of factors on the level of digitalization in 25  economies of the world according to the IMD digital competitiveness ranking. This is aimed at checking the features of the use of various digital technologies at the enterprise level for  2022. Research methods: method of synthesis of information; regression analysis; systematization, generalization. Results. It is established that as a result of regression analysis, the value of the coefficient of determination indicates that the regression model explains 78  % of the relationship between the future readiness of countries to implement digital technologies and the use of information and communication technologies, but there are still a small number of other factors that are not included in the regression model. It is determined that large companies in the EU are more digitized than small and medium enterprises. It is confirmed that at least 80% of SMEs in the Scandinavian countries (Sweden, Finland and Denmark) have reached at least a basic level of digital intensity according to the DII index, while in Romania and Bulgaria it is below 30  %.

Title: The Effectiveness of Land Reform Implementation in the Context of the Impact of Armed Hostilities: Regulatory Aspect
Abstract :

The relevance of the topic of the academic paper lies in the possibility of improving the mechanism of implementing land reform in the conditions of armed hostilities in Ukraine. The state of the land market has changed significantly, which makes it necessary to conduct a study of the quality of its functioning. The discussion around the effectiveness of the land reform is controversial, and the expediency of its impact on the economic situation of the country during the war determines the importance of its analysis. The purpose of the academic paper is to study the effectiveness of the land market in the conditions of armed hostilities, economic instability, destructive factors of its development, and as a consequence the expediency of adopting land reform. The object of the research is to determine the positive processes of the development of the land market and outline the negative aspects of the land reform, which directly affects its economic and legal activity. The research methodology implies the use of the analytical material on the state of the land market, the application of statistical methods in order to assess the indicators of the state of the land market and the possibility of its further development in the conditions of a constant military threat. By the way, the methods of a theoretical nature have been used in the academic paper, namely: the synthesis method determines the basics of the problems concerning functioning of the land market; an analysis of the implementation of the land reform is carried out with the help of the generalization method. Vulnerable spots in the processes of implementing land reform were identified by the method of explanation, taking into account the military threat and the unstable economic situation. The obtained research results are important for the improvement and further development of the land reform in the country and the implementation of relevant recommendations for the strategic development of the land market. The academic paper highlights the ideas and tools for improving the functioning of the land market

Title: Foreign Experience of State Regulation of Agricultural Production
Abstract :

Providing the population with food is one of the main tasks of the system of state regulation of production. Food security plays an important role in socio-political and socio-economic processes. The United Nations, in particular the World Food Program, identify the problem of providing food for the global population as critical, especially in the poorest countries of the world. The issue of hunger and malnutrition, including among ideas, is defined as a global issue of humanity, and the fight against hunger has become one of the goals of sustainable development, defined by the UN Sustainable Development Concept. Global issues belong to the sphere of influence of state authorities, that is, state regulation has a decisive role in the system of providing the population with food. The article conducts a literary analysis of the latest research devoted to the issues of food security and the creation of conditions for the effective development of agriculture as the basis of food security of countries, regions, and the planet. The purpose of the article is to find effective approaches to the formation of a state regulation system of agricultural production by analyzing the world’s leading experience. By accumulating leading world experience, problematic aspects of the research were determined. The development of effective ways of agricultural development and the solution of problems with providing food to the population can be ensured by analyzing the experience of the leading agricultural countries of the world in establishing a system of state regulation of agricultural production processes using intensive development methods. The article uses methods of statistical analysis, mathematical modeling, and correlation-regression analysis of the interdependence of factors of agricultural development and food supply to the population. The analysis of the existing situation in the world made it possible to prioritize the use of intensive agricultural methods as a key element of the system of state regulation of food markets.

Title: Management of Workforce Diversification in Organizations during Wartime
Abstract :

The relevance of the topic is to improve the system of management and labor management during wartime. The Russian-Ukrainian war has led to the development of a number of negative processes on the corporate and management activities of organizations. The importance of building an effective workforce management system and its diversification is a priority task for a corporate market participant. The issue of using modern approaches to the possibility of using the workforce in wartime is a widely debated issue, which determines the relevance of the research topic. The aim of the article is to analyze the prospective management systems of workforce diversification in organizations during the military threat in the global space. The objectives of the research are to study the features of labor force and personnel management, as well as to analyze the formation of a diversification strategy during wartime. The problems of the study are the possible shortage of personnel and skilled workers. In addition, military actions in Ukraine create the danger of migration, which leads to the task of strategic importance - the search for different channels of labor and the possibility of attracting personnel. The object of research is the process of labor force management and scientific approaches to its diversification. Through the use of scientific research methods, the main means of managing the diversification of the workforce in organizations during wartime are identified. The methodology of the study is to outline current trends in the development of the labor market and integrated management systems that have been transformed with the Russian-Ukrainian war. The results of the study can be used to improve the management system of workforce diversification in organizations and applied to small and medium-sized businesses. The article investigates the tools for the formation of workforce diversity management in the context of increased danger of military threat and possible shortage of qualified personnel.

Title: The Role of EU Legal Regulation in the Responsibility of Private Business for the Implementation of Sustainable Development Concepts
Abstract :

The study considers the mechanism of legal regulation of the practical implementation of sustainable development by private business. The main periods of implementation of this mechanism are determined and it is indicated that the practical implementation began in 2015-2017. The implementation trends were quite peaceful, without administrative pressure and legal abuses. Despite numerous scientific studies of this scientific problem, it should be noted that the implementation of EU legal requirements by international companies outside the EU legal area has not been sufficiently studied. Therefore, the purpose of the study was to assess the EU legal requirements in the development of sustainable development through the information content of financial and non-financial reporting of TNCs operating in Ukraine. The analysis of compliance with the conditions for the implementation of Directive 2014/95/EU in Ukraine is carried out. It is established that in the modern period the concept of sustainable development is realized by the management of private business structures. They realize that it is necessary to disseminate and convey information about the activities of enterprises to a wide range of society. It is noted that according to Directive 2014/95/EU, business structures do not submit financial statements in an arbitrary form, but the practice has developed three forms: Sustainability report (SR), Integrated report (IR), Corporate Social Responsibility (CSR) report. The evolution of changes in the approach to non-financial reporting is traced. It is indicated that the main efforts in these reports companies focus on the social and environmental component. It corresponds to the global trends of international political cooperation of developed countries. At the same time, the social responsibility of corporations is focused on their own staff in terms of compliance with international human rights and labor laws. It has been proven that the environmental aspects of non-financial reporting are mainly declarative in nature and act as a significant lever for changing public opinion on the public image

Title: Bibliometric Analysis of Published Research on Russia-Ukraine War Using VOSviewer
Abstract :

What the world was fearing since the built up of army on Russia-Ukraine border, came true on 24th February, 2022 when Russia launched its “special military operation” to invade Ukraine. Millions of Ukrainians flee their country seeking refuge in the neighbouring European countries. The war not only generated a global discussion among the governments but also among the scientific community. All around the globe the researchers have been studying and publishing based on this war. This study performs a bibliometric analysis on these published documents using Dimensions database. A total of 657 documents in the form of research articles, preprints, monographs and chapters were studied. The analysis was performed using VOSviewer and presented in the form of tables and figures. The study showed the global nature of war where the most documents were published, both in the terms of institutions and researchers, from India. United States found to be the top contributing country. The study also depicts that the researches based on ‘Russia-Ukraine war’ included topics related to equity markets, business, climate change, energy security, food security, public health and global implication of war. To the best of the knowledge of the researchers this is the first bibliometric study based on this war.