Like it or not, you’re already a brand.You’ve intentionally or unintentionally created some form of narrative on the web for people to breeze through.Now, when you already have some form of brand imagery, why not intentionally make it better?Or in case you haven’t started out with creating something for the world, why not construct a plan of action that will help you reach your right kind of customers and build your thriving community?The web is full of all of this advice and suggestions clamped in great blogs and articles. But here’s my thesis on why you still need to be self-educated on a continual basis to be able to stay competitive.While evidenced brands that have grown to million dollars sound number crunchy, it all starts with some philosophical story: of your brand’s mission, vision, values and philosophy.Yes, a data-driven personal brand helps us validate our existence. But, understanding your genesis helps you stay in the business for the long term - in fact, your brand’s existence would be perpetual even when you’re not on this planet.Your work will still have wonder and roots that stem from your brand’s manifesto.Personally, I’ve seen some brands come and go - as they were not able to stay strong to their promise.Before you get to the essentials, I want you to know that you’re here on this planet for a reason. You’re here for fulfilling your desires and living your dream with grace loaded with practical wisdom.