The scholarly discourse and narratives across the disciplines of knowledge is ever evolving. With the increasing pace of globalization and its spillover effect on society, polity and economy, multiple ways and dimensions have emerged for knowledge creation and dissemination. This edited volume comprises of a total of twenty two scholarly papers which characterize the evolving narratives in the field of social sciences and management. A study on Selection of Out-of-Home Media for Product Promotion under Fuzzy Environment proposes the ranking of the OOH media using Fuzzy-Technique for Order Preference to Similarity to Ideal Solution (F-TOPSIS). A case for ranking of OOH for a durable technology product is considered in the Indian market. Another study focuses on the Impact of Tourism Development in Tibet. It examines Deng’s economic development policy and argues that it had a significant impact on other sectors of China, particularly in the social sector. This study analyses the impact of tourism and the infrastructure development on the natives. The paper reflected that the expansion of tourism and investment in infrastructure is essential for improving the quality of life of Tibetans, which alleviates the situation of conflict within the area.